Bárbara Leão de Carvalho
PhD in Marketing for Sustainability and expert in conscious consumption, Barbara is currently Marketing Professor at IPAM – The Marketing School of Lisbon.
Her passion for a better world leads her to become permaculture, coach, reiki master, and consultant in Strategic Marketing. It integrates today several methodologies that show that it is possible to create portfolio and projects that generate not only economic value, but mainly social and environmental value.
In the last 10 years, she has developed several projects related to conscious consumption and co-founded Biovilla. Barbara truly believes in social change and in systems and models that bring not only sustainability to the world, but essentially happiness to people’s daily lives.
It is through his blog “I Follow My Heart” and his poetry that he suggests a lifestyle with more purpose, love, and value. It thus mirrors through your lines your own personal path to the path of your heart, hoping in this way to help others to follow yours too.